Another thing businesses are yet to realize about TikTok is that it’s rapidly becoming a profitable place to advertise and promote offers. It’s clearly more than a passing fad and has already outpaced Instagram in new downloads. These are some of the reasons you should start paying attention to TikTok. For example, the number of adults using TikTok increased more than 5x since 2018. Older people are gradually discovering TikTok.However, it’s also growing fast in the U.S., with more than 100 million downloads. TikTok is especially popular in Asian countries such as India and China.TikTok is especially popular with teens and young adults, with 41% of users between 16-24.It’s one of the world’s most widely downloaded apps on Google Play and the Apple App Store. TikTok has close to 1 billion users worldwide and 800 million active monthly users.Here are a few key stats about TikTok from Oberlo. Now, however, users are making all kinds of short videos. TikTok, like Musical.ly, was originally used mainly for music videos, especially lip-syncing. Browsing TikTok is, therefore, a fast-paced experience and more like Instagram than YouTube or other platforms that feature longer videos. TikTok, which is quite similar to Musical.ly, was released in 2016 and eventually absorbed the earlier app. TikTok is a video-sharing platform that was started by ByteDance, a Chinese company that purchased the app Musical.ly in 2017.
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